Discover the basic principles of attraction and how to meet girls from one of the worlds best pick-up artists and dating coaches, Adam Lyons. Learn how to approach women and how to pick up women using these incredibly powerful techniques LIVE on the streets. You will also receive a full explanation and breakdown of how to talk to girls and how to get girls to like you so you can duplicate these amazing results and attract your ideal partner whenever you choose to. You will never need to be alone again.

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Onward With Sexual Escalation – The Art of Moving Forward

When studying game, you’ll come across a lot of small tips and techniques that will help you with women.  You’ll learn new ways to build comfort, great ways to approach women, style tips for looking your best, ways to build value…it goes on and on.  Most of this stuff is good but it isn’t all […]

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What Clients Are Saying

People have been sending in emails asking about what happens in our boot camps lately, so we asked The Businessman, one of the students from our boot camp in Cape Town, South Africa this year, if we could relay the story of his experiences. So, let’s talk about how The Businessman progressed at the event. Read More…

About Adam Lyons

My name is Adam Lyons and I want to tell you something that, to be honest, is still a bit of a shock to me. Over the last few years I’ve become recognised as one of the world’s top 3 experts in dating and attraction, known in some circles as AFC Adam.

I’m a regular columnist for the world’s leading online men’s magazine Ask Men, as well as an advisor and contributor for newspapers, magazines, and TV shows across the world. With all these people asking me for advice you would think I would have had to be great with women all my life.

adam-lyons-past.jpgThe truth is, I really wasn’t. There was a time back in school when my classmates voted me “Least Likely To Ever Get A Girlfriend.” This led me to feel depressed, especially when it came to girls. I would sit around alone at parties, not sure how to speak to the girls I wanted. Anytime I did manage to speak to them, it was only as a friend, typically listening to them talking about the guys they wanted to be with.

I decided to do something about it. I tried almost everything to gain an understanding of attraction from using my old psychology notes from college to obtaining and reading modern psychological journals on the subject of dating and attraction. You can learn more about my work here. Not only have I been recognised as an International Affiliate Member of the American Psychological Association, but I’ve actually gone out into the field and tested all of the methods and ideas available. In fact, you can even watch footage of me doing this.

I’ve probably used every single chat up line in the book. I have used the cheesy ones that everyone knows and have even made up my own. There were even routines and games I made up to see how far I could get. Although they worked, I wanted to understand the causes of the attraction.

These experiences have given me a massive edge when it came to dating and attracting the women I wanted. I was capable of applying the real psychological theory into practice and I not only knew what triggered attraction, but I also had the in-field experience to know first hand which techniques worked and didn’t


World PUA Summit 2010: #1 Pick-up Artist Ranking in the world Adam Lyons
Seduction Tuition 2010: #1 Ranking Pick Up Artist in the world Adam Lyons
Thundercats Seduction List 2010: #1 PUA Ranking in the world AFC Adam
TSB Magazine 2010: #1 Dating Coach in the world Adam Lyons
World PUA Summit 2009: #1 Ranking Pickup Artist in the world Adam Lyons
Thundercats Seduction List 2009: #1 Ranking PUA in the world AFCAdam
TSB Magazine 2009: #1 Dating Coach in the world Adam Lyons
Seduction Tuition 2009: #1 Ranking Pickup Artist in the world Adam Lyons
21 Convention 2009: #1 Ranking Pick-up Artist in the world AFCAdam
The London Seduction Society 2009: #1 Ranking PUA UK Adam Lyons
Thundercats Seduction list 2008: #2 Ranking PUA in the world Adam Lyons
World PUA Summit 2008: #2 Ranking Pickup Artist in the world Adam Lyons
The London Seduction Society 2008: #1 Pick-up Artist Ranking UK Adam Lyons
World PUA Summit 2007: #1 PUA Ranking UK Adam Lyons
The London Seduction Society 2007: #1 Pickup Artist Ranking UK Adam Lyons
Thundercats Seduction List 2007: #3 Ranking Pickup Artist Worldwide Adam Lyons

I’ve lived a lifestyle that many would only dream of. I’ve dated celebrities, models and all types of incredibly beautiful girls. At one time, I was known for turning up to parties with an entourage of at least 40 women, which was a way of life, second only to Hugh Heffner.

I did this all of this starting from a place where I was without exceptional looks, with a poor body shape, and very little money.

When you understand the principles of dating and attraction, you can turn it on whenever you want. Not only will you never be alone, but you will also be able to get the kind of girlfriend you’ve always wanted.

I’ve broken these steps down into a simplified form and I use this to teach my method to all of my students around the world.

The scary thing about this is how easy it is, once you know what you’re doing.

They say that dating is a game. I’m going to show you how to bend the rules.

This is Game. The way it’s meant to be played.

Your journey starts here with one click